To avoid losing customers on the ecommerce store, midway it is essential to provide a great shopping experience. Shopping cart abandonment is the most commonly faced problems of the ecommerce store owners.
Even after ensuring the products are well showcased, the design is perfect and the marketing is done well, many shoppers tend to abandon the cart after selecting the product. This happens due to various reasons:
Poor user-experience:
25% of the shoppers tend to leave the site just because the user experience is poor and is difficult to use. Websites that are too complicated to use, cater disruptive advertising or have a lengthy checkout process turns the shoppers off and make them leave for the competitors site. Provide the users with as much relevant information as could and give them what they are looking for. Also ensure to keep the checkout process to minimum with fewer fields to fill. Providing a great shopping experience will make them stay and come back for more.
Not proper navigation:
An ecommerce store with a proper navigation makes it difficult for the users to go through the site and read its content. A navigation that is intuitive provides better directions to the users and help them find what they are looking for. A search button in the navigation comes handy in this situation. If these features are not properly functioning or if they are not incorporated, it becomes difficult for the users to get directed to the items they most desire.
Poor customer support:
A customer service in a brick and mortar store is real-time. However, shoppers online don’t quite receive the same level of support which leads them to leave the site. Hence, it is vital to make it easier for the online shoppers to grab the information they need by making the contact details easily accessible and visible. Also installing live-chat will give the shoppers support in real-time and make them a happy customer. Building the site with the users in mind for better results is the key.
Lack of product description:
Detailed and proper product description explaining each and every feature of the product with its benefit will attract more users to it. Since the shopper can’t feel the product like in a brick and mortar store, it becomes vital to provide detailed brief about the product with better images, to help them make a purchasing decision. A great product description will engage more users and increase sales.
Following these steps will help avoid users leaving the ecommerce site.
Looking curiously for E-commerce development from a Virtuemart Spécialiste. My articles regarding Outsourcing E-commerce Développement India might help you.
Even after ensuring the products are well showcased, the design is perfect and the marketing is done well, many shoppers tend to abandon the cart after selecting the product. This happens due to various reasons:
Poor user-experience:
25% of the shoppers tend to leave the site just because the user experience is poor and is difficult to use. Websites that are too complicated to use, cater disruptive advertising or have a lengthy checkout process turns the shoppers off and make them leave for the competitors site. Provide the users with as much relevant information as could and give them what they are looking for. Also ensure to keep the checkout process to minimum with fewer fields to fill. Providing a great shopping experience will make them stay and come back for more.
Not proper navigation:
An ecommerce store with a proper navigation makes it difficult for the users to go through the site and read its content. A navigation that is intuitive provides better directions to the users and help them find what they are looking for. A search button in the navigation comes handy in this situation. If these features are not properly functioning or if they are not incorporated, it becomes difficult for the users to get directed to the items they most desire.
Poor customer support:
A customer service in a brick and mortar store is real-time. However, shoppers online don’t quite receive the same level of support which leads them to leave the site. Hence, it is vital to make it easier for the online shoppers to grab the information they need by making the contact details easily accessible and visible. Also installing live-chat will give the shoppers support in real-time and make them a happy customer. Building the site with the users in mind for better results is the key.
Lack of product description:
Detailed and proper product description explaining each and every feature of the product with its benefit will attract more users to it. Since the shopper can’t feel the product like in a brick and mortar store, it becomes vital to provide detailed brief about the product with better images, to help them make a purchasing decision. A great product description will engage more users and increase sales.
Following these steps will help avoid users leaving the ecommerce site.
Looking curiously for E-commerce development from a Virtuemart Spécialiste. My articles regarding Outsourcing E-commerce Développement India might help you.