Let’s have a look at how to improve on customer service, for the ecommerce store:
Keep the website user friendly and informative:
Many websites are outstanding, but stink at providing good customer services and actionable information. Implement options like, fast load time, mobile friendly and self service options like FAQ or knowledge base. These options can cut down on website’s bounce rate.
Educating the staff:
Employees of the store are accustomed to ensure a rapid delivery of customer service, since they are the one’s answering phone calls and emails. They need to be educated to make on the spot decision for better customer satisfaction. It is recommended to create a manual or an online resource, update the same regularly and spread it across all the employees.
Try new technologies:
It would profit the business by taking advantage of new technologies that can transform the customer service speed. Focus on the technology that can be easily maintained, easy to get trained on, is not costly, smart and contextual, and integrates well with the existing customer support software like CRM suites.
Fast delivery:
The quick gratification that we expect as buyers, leads us to disappointment. Waiting for the package to arrive in a mail after 7-10 days isn’t fun and that makes most of us to buy at the local retail store. E-commerce sites that offer 2 days delivery works the best, and makes the experience so much better. In this fast paced life, users don’t have much patience, they want things and they want it now, therefore it is better to offer 2 days delivery option and free shipping to gain more customers and to keep them happy.
Easy check-out:
The check-out process should be kept seamless and uncomplicated. IT is seen that if the check out becomes too confusing for the user; they won’t even spare a minute on the site and leave. Provide them with one click checkout. Have the user put their credit card details once and save it for the rest of the purchases, this would make shopping quicker and won't waste much of their time.
The above mentioned points will help better the customer service of your ecommerce store.
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